Children raise their hands at a Unicef-supported school in Bangladesh. Photo: Unicef 2016 Kiron

Fundraising FAQs

It’s fantastic that you’re fundraising for UNICEF!

Fundraisers like you play a crucial part in our work for children around the world, so we want to do whatever we can to support you.

Here are some of the most commonly asked questions we get about fundraising for UNICEF. If you still have a question about fundraising for UNICEF, please do get in touch by email at [email protected] or by calling our Supporter Care team on 0300 330 5580.


Questions about organising an event

Can I have UNICEF-branded materials like collection tins, balloons and posters?

We’re currently out of stock of branded materials. To ensure that our resources are the most cost effective and environmentally friendly, we’re in the process of reviewing the best way to provide you with all the tools you need to make your fundraising event a success. Please check back later in the year.

In the meantime, check out our fundraising pack for top tips and information about how your support makes a difference.

How do I make sure my event is safe and legal?

You can find out about health and safety issues and any insurance that you may need, and how to keep your fundraising legal.

Questions about support from UNICEF UK

Can UNICEF promote my fundraising event?

We cannot promote individual fundraising events but can offer advice on how to promote your fundraising event with your local newspaper or radio station, or using social media.

How do I explain what UNICEF does?

UNICEF is the world’s leading organisation for children. We work with families, local communities, partners and government in more than 190 countries to help every child realise their full potential. In everything we do, the most disadvantaged children and the countries in greatest need have priority. Discover more about what we do.

Can someone from UNICEF come to speak at my event?

Our field staff aim to spend as much time as possible helping children, so unfortunately are unable to attend your fundraising event. However, we can help you by giving a statement that you can read aloud, thanking everyone for their hard work and explaining how the money and donations will be spent. To receive a statement, email us at [email protected]

Can I show UNICEF UK films at my event?

Absolutely! Take a look at our Unicef YouTube channel where you will find lots of shorts films to help you highlight and promote UNICEF’s work and your fundraising.

Questions about collecting and sending in money

What's the best way to collect money and donations for a sponsored event?

The best way to get people to donate money is to set up an online sponsorship page with JustGiving. Find out how to set up your own online fundraising page.

How do I pay my money and donation in?

We accept donations in cash, by cheque or BACS (bank transfer). Find out how to send your money in.

How do I know that my money and donations have reached you?

It can take us a few weeks to process your donations once we have received them, but as soon as we do receive your donation we will send you a thank you letter by way of receipt.

How do I claim Gift Aid on the money I raise?

As a registered charity, UNICEF is allowed to claim back an extra 25p on every £1 donated to us in gift aid. Even 25p can be enough to buy a life-saving vaccine for one child. For us to be able to claim gift aid you need to check the sponsor or donator is a UK tax payer, record their home address, postcode, donation amount and make sure they tick the Gift Aid box on your sponsor form or web page.

Find out more about Gift Aid

Can I have a letter of authorisation to collect money for UNICEF?

A letter of authorisation outlines that you or your event is an official UNICEF fundraising event. You may need a letter like this if you plan to do a street collection. Email [email protected] and tell us your name, address and what you are doing to fundraise so we can send out the letters to you.

Questions about how money is spent

How will the money we have raised be used?

UNICEF UK provides healthcare, water, nutrition, education and protection for children with the donations it receives from fundraisers. We do whatever it takes to make a lasting difference to children’s lives.

The money and donations you raise will help us to carry on with our life-changing work. It doesn’t matter how much you raise, whether it’s a £10 donation or £100, every single penny helps us to help children. Read more about how your fundraising helps.

Can I donate the money I raise to a particular country or project?

We aim to reach the children who need the most help and who are the hardest to reach, like children who live in remote areas or ethnic communities, and so we really like your donations to be ‘unrestricted’. This means that you are not restricting what project or country your fundraising and donations are spent on. It also helps our work to be more efficient by reducing our administration costs, making your money and donations reach more children.

Unrestricted funding also helps us to respond quickly, wherever and whenever disaster strikes. Children are always hardest hit by emergencies, losing their lives, parents, homes and schools, and so it is vital that we help them as soon as possible. Read more about how donations help children.

Questions? Email our Supporter Care team

Email our team