Four parts, four easy steps to get money into your pocket and photos into the hands of your friends, family, clients and customers.
Whether you’re planning a big push for Black Friday or Cyber Monday, or you’re holding off for the holidays, this series will help you plan out your products, discounts, and outreach for a smooth season of photo sales.
Products
First things first—time to choose products, put together photo packages, and get your pricelists ready. Read all about how on our blog, then download some PSDs of our best-selling holiday products to showcase how your photos will look.
Promotions
Promotions, discounts, and coupons are efficient and impactful ways to drive sales during a busy selling season. Here’s how to put together your very own promotions using SmugMug’s easy-to-use sales tools.
People
Connecting with customers—new or returning—can be the hardest part of selling your photos. So we put together a walkthrough of how to connect with your customers, plus useful templates and an SEO guide to help you reach your photo-loving people.
The Big Picture
With products, promotions, and outreach tools in hand, here’s how to put all those moving parts into action using a few simple tools. Check the blog post, then come back to download your very own content calendar for selling season.
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