photographers agree:

Selling photos online has never been easier.

Photo by Kiril Dobrev
Photo by Sanchairat

Meet the Photo Seller’s Foundations toolkit.

Four parts, four easy steps to get money into your pocket and photos into the hands of your friends, family, clients and customers.

Whether you’re planning a big push for Black Friday or Cyber Monday, or you’re holding off for the holidays, this series will help you plan out your products, discounts, and outreach for a smooth season of photo sales.

Photo by Diego PH
part 1


Choose your best-sellers and seasonal specials.

First things first—time to choose products, put together photo packages, and get your pricelists ready. Read all about how on our blog, then download some PSDs of our best-selling holiday products to showcase how your photos will look.

part 2


Generate eye-grabbing deals and discounts.

Promotions, discounts, and coupons are efficient and impactful ways to drive sales during a busy selling season. Here’s how to put together your very own promotions using SmugMug’s easy-to-use sales tools.

part 3


Get your work in front of the people who want it.

Connecting with customers—new or returning—can be the hardest part of selling your photos. So we put together a walkthrough of how to connect with your customers, plus useful templates and an SEO guide to help you reach your photo-loving people.

part 4

The Big Picture

Time your sales push and see the impact.

With products, promotions, and outreach tools in hand, here’s how to put all those moving parts into action using a few simple tools. Check the blog post, then come back to download your very own content calendar for selling season.

What else can you do with SmugMug?

Keep photos safe.

Unlimited storage

Privacy controls

No compression


Automatic upload

Share photos online.

Beautiful website templates

Drag-and-drop customization

Password-protected galleries

Professional organizing tools

High-quality prints

Sell prints.

15-minute setup

Prints, products, digital downloads

Custom pricelists

Turnkey billing and payment

Robust client and sales tools

Ready to dive in and get started?

Get to know your new all-in-one photography platform with a 14-day free trial.
(No credit card required.)

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